How to Bolster Your Chances as a Brand-New Business

New businesses often have a difficult time succeeding. It can be hard to succeed as a brand-new business – after all, no one really knows who you are yet. While companies like Coca-Cola can rely on some amount of brand recognition every time someone goes to the supermarket, new companies can’t do that. Here are four steps you can take to bolster your chances of success as a brand-new business.

1. Make Sure You Have a Unique Niche

First and foremost, it’s crucial that you plan out your unique niche. For example, if you’re interested in opening up an art supply company, you probably know that there are hundreds of those already out there. What makes your art supply company different? Why should people choose your art supply company over other people’s? Before you launch your company, you have to answer that question. Your niche will be what lets you stand out from other companies in your industry.

2. Plan out the Entirety of Your Branding Early On

Understanding your company’s branding is crucial to understanding how you’re going to reach out to new customers. Your branding includes your company’s name, your logo, your official colors, your general tone, and even individual word choice. Branding is what distinguishes a clothing company that’s all about giving the best value from a company that’s all about environmental friendliness. Even if they sell similar products, their branding is different, which impacts their customer base.

3. Know Who Your Customers Are

One of the best ways to understand your ideal customer base is to think about your ideal customer. Just think of a handful of people – ideally less than five – that individually represent the type of customer you’re hoping to draw in. Are they old, young, male, female, lavish, or cost-savvy? Do they have children? What is their income level? This will help you determine what products you want to stock, but it’ll also help you decide how to advertise and what to advertise with.

4. Invest in a Good Business Checking Account

A business checking account can be the perfect way for you to manage your finances appropriately. For many people, finances are one of the most frustrating parts of running a business, and if a business is going to fail, it’s likely due to financial issues. That’s why a business checking account with a sign-on bonus, like the Chase Business complete checking bonus, can be so helpful. It’s essentially free money that you get to pump back into your business.


As a brand-new business, there are many things that are working against your chances of success. However, there are also many things that are working for your chances of success. As long as you know how to harness the opportunities out there that can help you succeed, you’ll be much more likely to bridge the gap between struggling business startup and successful entrepreneurial story. Make sure you use these four tips to do that.

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